Work

Erfolgreiches Marketing für ältere Konsumenten

Year: 2011

Type: article

Source: HeilberufeScience

DOI: 10.1007/s16024-011-0341-z

Authors: Norbert Meiners, Andreas Reidl, Bernd Seeberger

Institutions: UMIT TIROL - Private University for Health Sciences and Health Technology, Private Hochschule für Wirtschaft und Technik

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W51756446

FWCI: 2.088

Cites: 30

Cited by: 4

Related to: 10