Work

Theorie und Praxis des Sportstättensponsorings am Beispiel der Allianz Arena

Year: 2007

Type: book-chapter

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/978-3-8350-9639-4_7

Authors: Andreas Grass, Christof Backhaus

Institutions: Baum Consult, University of Münster

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W5405830

FWCI: 4.708

Cites:

Cited by: 7

Related to: 10