Work

L'evaluation de la valeur economique des marques

Year: 2003

Type: article

Source: Revue française du marketing

Authors: S. Hogl, O. Hupp, Henrik Sattler

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W5496557

FWCI:

Cites: 2

Cited by:

Related to: 10