Work

The role of scandal and corruption in sports marketing and sponsorship

Year: 2010

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-11-03-2010-b001

Authors: Jason Mazanov, James Connor

Institutions: UNSW Sydney, Australian Defence Force Academy

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W5542588

FWCI:

Cites: 2

Cited by: 6

Related to: 10