Work

An Attempt to Measure the Effectiveness of White Space in an Advertisement on the Basis of Actual Sales

Year: 2015

Type: article

Source: Proceedings of the Oklahoma Academy of Science

Author: Melvin Rigg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W565476929

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Related to: 10