Work

Crossmedia — Dialog über alle Medien

Year: 2001

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-82355-7_1

Author: Bernd Kracke

Institution: University of Art and Design Offenbach

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W5724266

FWCI: 1.755

Cites:

Cited by: 3

Related to: 10