Work

Consumer awareness of sponsorship - a FMCG context

Year: 2009

Type: article

Source: University of Southern Queensland ePrints (University of Southern Queensland)

Authors: Frances M. Woodside, Jane Summers

Institution: University of Southern Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W5766136

FWCI: 0.776

Cites: 22

Cited by: 2

Related to: 10