Work

Key Concepts in Marketing

Year: 2009

Type: book

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781446221617

Author: Jim Blythe

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W581162017

FWCI: 1.134

Cites:

Cited by: 57

Related to: 10