Work

Marketing Financial Services

Year: 1980

Type: book

Authors: C. D. McIver, Geoffrey Naylor

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W588465864

FWCI: 12

Cites:

Cited by: 24

Related to: 10