Work

The New Positioning: The Latest on the World's #1 Business Strategy

Year: 1995

Type: book

Author: Jack Steve Rivkin Trout

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W608461685

FWCI:

Cites:

Cited by: 58

Related to: 10