Work

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics

Year: 2004

Type: article

Author: Mary‐Lou Galician

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W610323908

FWCI: 7.422

Cites:

Cited by: 60

Related to: 10