Work

Charakterisierung und Arten des Sponsoring

Year: 1993

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-82539-1_32

Author: Arnold Hermanns

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W62476873

FWCI: 4.812

Cites: 6

Cited by: 24

Related to: 10