Work

Capturing effects of brand image confusion on the brand image using associative networks: An experimental investigation

Year: 2009

Type: conference-paper

Source: Open Repository and Bibliography (University of Liège)

Authors: Céline Brandt, Charles Pahud de Mortanges, Christian Bluemelhuber, Allard C.R. van Riel

Institution: University of Liège

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W624933152

FWCI:

Cites:

Cited by:

Related to: 10