Work

Introduction to marketing

Year: 2013

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9780080496443-4

Authors: Geoff Lancaster, Paul Reynolds

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W631809570

FWCI: 137.6

Cites:

Cited by: 120

Related to: 10