Work

Investigating the Effectiveness of a Loyalty Program Through the Relationships of Program Design, Implementation, and Customer Loyalty.

Year: 2012

Type: article

Authors: Boonying Kongarchapatara, Randall Shannon

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W63223748

FWCI:

Cites: 43

Cited by: 1

Related to: 10