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The marketing dictionary
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Details
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Year:
1992
Type:
article
Authors:
Norman A. Hart,
John Stapleton
Language:
English
Topic:
Marketing and Advertising Strategies
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W633089285
FWCI:
Cites:
Cited by:
9
Related to:
10