Work

An experiment to measure the effects of varying levels of socially responsible appeals in advertisements on various consumer typologies

Year: 1976

Type: book

Source: University Microfilms International eBooks

Author: Eric Pratt

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W636780405

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Related to: 10