Work

Marketing Communication and Promotion

Year: 1984

Type: book

Source: Wiley eBooks

Author: William G. Nickels

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W640368481

FWCI:

Cites:

Cited by: 15

Related to: 10