Work

Emotion in advertising: theoretical and practical explorations

Year: 1991

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.28-5157

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W656643935

Cites:

Cited by: 89

Related to: 10