Work

Client-Agency Perspectives of Information Needs for Media Planning

Year: 1999

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1999.12466445

Authors: Russell Abratt, Deanna Cowan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W68524199

FWCI: 1.385

Cites: 25

Cited by: 25

Related to: 10