Work

This brand is me : a measure of brand identification

Year: 2007

Type: dissertation

Source: The University of Queensland

DOI: 10.14264/219867

Author: Amy E. Tildesley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W68822978

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