Work

The Effectiveness of Loyalty Programs: An Application in the Hospitality Industry

Year: 2011

Type: article

Study design: Observational Study

Source: International Journal of Business

Author: Lubica Hikkerova

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6938009

FWCI: 0.696

Cites: 19

Cited by: 14

Related to: 10