Work

Brand personality perception - regional or country specific

Year: 2003

Type: article

Study design: Observational Study

Source: Aston Publications Explorer (Aston University)

Authors: Priscilla Chan, John Saunders, Gail Ayala Taylor, Anne L. Souchon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W69924077

FWCI:

Cites:

Cited by: 10

Related to: 10