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AI-Driven Customer Retention System for Quick-Commerce Platforms: A Comparative Case of Blinkit and BigBasket

Year: 2025

Type: conference-paper

DOI: 10.1109/ictbig68706.2025.11323912

Authors: Gagandeep Kaur, Yogiraj Anil Bhale, Rohit Chawdhari, Chetan Trivedi, Sagar Kamboj, Yashmeet Kaur, Soham Srivastava

Institution: Chandigarh University

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7123840887

FWCI: 3.892

Cites: 5

Cited by: 1

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