Work

Modern Marketing Strategies for Medicinal Plants

Year: 2026

Type: article

Abstract: This article explores the theoretical and practical aspects of developing and implementing modern marketing strategies for the medicinal plants market. The growing global demand for natural and eco-friendly products is transforming the medicinal plant sector into one of the high-potential economic industries. The study reveals that quality certificates, packaging standards, ecological safety, and consumer trust are key factors in the marketing of medicinal plant products. The effectiveness of digital marketing tools - including social media, content marketing, influencer marketing, and online sales platforms - has also been demonstrated.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.18231620

Author: Ermatova, Maftuna

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7123873423

FWCI:

Cites:

Cited by:

Related to: 10