Work

Computational Intelligence for AI-Driven Brand Awareness: Enhancing Experience Value in the Hospitality Sector

Year: 2026

Type: conference-paper

Study design: Observational Study

Source: Lecture notes in networks and systems

DOI: 10.1007/978-981-96-8104-4_33

Authors: Chenchen Guo, Hayyan Nassar Waked, S. B. Goyal

Institutions: Chongqing College of Humanities, Science and Technology, Chitkara University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124155463

FWCI:

Cites: 13

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Related to: 10