Work

Evolution of Marketing and Its Impact on Society

Year: 2026

Type: book-chapter

Source: Palgrave studies in marketing, organizations and society

DOI: 10.1007/978-3-032-08423-1_1

Authors: Petek Tosun, Meltem Kiygi-Calli, Nimet Uray

Institution: Kadir Has University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124447321

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Cites: 69

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Related to: 10