Work

The Influence of Green Marketing and Corporate Social Responsibility with Intervening Variable Brand Image on Purchase Intention of Local Skincare in Indonesia

Year: 2026

Type: conference-paper

Study design: Observational Study

Source: International Conference on Ubiquitous Information Management and Communication (IMCOM)

DOI: 10.1109/imcom69009.2026.11360922

Authors: Yulianne Safitri, Adin Akbar

Institution: Binus University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7126089421

FWCI:

Cites: 15

Cited by:

Related to: 10