Work

Hierarchical Effects of Brand Impression Appeal Type (Warmth vs. Competence) in Ad on Older Adults’ Responses Toward the Ad

Year: 2026

Type: article

Source: 감성과학

DOI: 10.14695/kjsos.2026.29.1.55

Authors: Yujin Jeong, Eunbyeol Jeong, Jungsuk Kang

Language: Korean

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127039082

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