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How do Religiosity and Environmental Awareness influence Muslim Tourists’ Halal Culinary Repurchase Intention?

Year: 2026

Type: article

Abstract: This study aims to investigate the extent to which religiosity, environmental awareness, attitude, resilience, and self-efficacy influence Muslim tourists’ intention to repurchase Halal cuisine. The data were obtained from a survey involving 500 Muslim travelers who had visited West Sumatra, Indonesia. Data were examined through the application of Partial Least Square Structural Equation Modeling (PLS-SEM). The findings indicate that Halal culinary repurchase intension has been influenced by self-efficacy and attitude significantly. Furthermore, religiosity emerged as a key determinant influencing environmental awareness, attitude, resilience and self-efficacy. Environmental awareness strongly affects individual resilience, which in turn serves as a precursor to attitude formation. The study also outlines certain limitations and offers directions for future research.

Source: International Review of Management and Marketing

DOI: 10.32479/irmm.21735

Authors: Dina Patrisia, Abror Abror, Yunita Engriani, Hasdi Aimon, Rahmiati Rahmiati, Erly Mulyani, Bussalin Khuadthong, Somnuk Aujirapongpan

Institutions: Universitas Negeri Padang, Nakhon Si Thammarat Rajabhat University, Silpakorn University

Language: English

Topic: Halal products and consumer behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $300

OpenAlex ID: W7127050851

FWCI: 4.004

Cites:

Cited by: 1

Related to: 10