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Triggering customers to go green: dual pathways to integrity

Year: 2026

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-05-2025-0745

Authors: Chen Chen, Yinghui Zhu, Jiajing Hu

Institutions: Sichuan Agricultural University, Chongqing University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Natural Science Foundation of Sichuan Province

Award: G5024593496

OpenAlex ID: W7127600399

FWCI:

Cites: 58

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