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The Impact of Consumer Expertise and Social Identity Function on Consumer Innovativeness: Research in a University

Year: 2025

Type: article

Source: Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi

Authors: Üraz, İnanç, Buyuker İşler, Didar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7127811275

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