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Türki̇ye’deki̇ Çevri̇mi̇çi̇ Perakende Platformlarinda Oyunlaştirmanin Marka Sadakati̇ Üzeri̇ndeki̇ Etki̇si̇

Year: 2025

Type: article

Source: Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi

Authors: Akbaba, Azer, Bayrak Meydanoğlu, Ela Sibel, Tuğer, Ahmet Tuğrul

Language: Turkish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7127828339

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