Greening Consumer Intentions: Developing Environmental Sustainability Through Purchase Behavior
Year: 2026
Type: article
Study design: Systematic Review
Abstract: Environmental sustainability has become a critical global priority as rising consumption patterns intensify climate change, resource depletion, and ecological degradation, positioning consumers as key agents of sustainable transformation through their purchasing decisions.This study presents a systematic literature review examining the determinants of green purchase intentions and pro-environmental behaviour by synthesizing peer-reviewed studies published between 2018 and 2026 from Scopus-and Web of Science-indexed sources.
Institution: Alagappa University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7128599583
