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Harnessing AI for Personalization and Journey Mapping in Luxury Retail

Year: 2026

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/979-8-3373-9680-4.ch005

Authors: N. Ravi Kumar, S. Sivagnana Bharathi, Prasad Kulkarni, Kannan Paulraj

Institutions: Jain University, Jain College of Engineering and Research

Language: Ndonga

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128801539

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Cites: 31

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Related to: 10