Work

Implicit co-creation: how inactive members shape brand equity via observational learning, value internalization and trust-perception dynamic

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2025-2035

Author: Xiaoqiang Guo

Institution: Beijing Technology and Business University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Science Foundation of Ministry of Education of China

Award: G8940255895

OpenAlex ID: W7136190857

FWCI: 24.8

Cites: 100

Cited by: 2

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