Work

Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints

Year: 2026

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2026.2613887

Authors: Kasey Windels, Sara Champlin, Xiao Liang, Sarah Karl

Institutions: University of Florida, University of North Texas, University of Miami

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7136248753

FWCI: 4.083

Cites: 135

Cited by: 1

Related to: 10