Work

Optimization of big data stream processing technology for real-time marketing decision-making: taking the dynamic pricing scenario of e-commerce platforms as an example

Year: 2025

Type: conference-paper

Abstract: To meet e-commerce dynamic pricing's need for low latency, high precision, and reliability in real-time marketing decisions, this paper proposes a three-layer big data stream processing optimization model integrating multi-source data fusion preprocessing, real-time stream computing acceleration, and dynamic pricing prediction.

Source: International Conference on Economic Data Analytics and Artificial Intelligence (EDAAI)

DOI: 10.1145/3789297.3789343

Authors: Changle Gu, Yancen Shen, Lu Chen, Yunlin Luo, Yican Zeng

Institution: Guangzhou Huali College

Language: English

Topic: Advanced Database Systems and Queries

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: hybrid

OpenAlex ID: W7137992137

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