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AI and Customer Journey Mapping: Optimizing Touchpoints for Enhanced Marketing Outcome

Year: 2026

Type: book-chapter

Source: Studies in computational intelligence

DOI: 10.1007/978-3-032-13149-2_28

Authors: Mohammad Khalaf Khalil Alsbou, Ahmad Yahia Al-Omari, Mohammad Reyad Almajali, Lina H. Warra, Rami Almatarneh, Maha Alkhaffaf, Dmaithan Almajali

Institutions: Applied Science Private University, Middle East University, Zarqa University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7147199876

FWCI:

Cites: 36

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Related to: 10