Work

The Role of Artificial Intelligence in the Context of Ethnomarketing

Year: 2026

Type: book-chapter

Source: Studies in computational intelligence

DOI: 10.1007/978-3-032-13565-0_19

Authors: Arman R. Martirosyan, Firuza N. Mayilyan, Margarita R. Yeghiazaryan, Armen M. Simonyan

Institutions: Yerevan State University, Armenian State University of Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7149923461

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Cites: 8

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Related to: 10