Impact of Online Shopping on Retailers with Reference to Jaipur City
Year: 2026
Type: article
Study design: Observational Study
Abstract: Retailing plays an important role in the country's GDPit accounts for approximately 10%. With the advent of the virtual era the internet has brought a drastic change in the buying behavior of the consumers. The objective of this study is to find out the problem faced by the retailers, and what kinds of remedies are taken by them to face the situation. Another object is to find out the perception regarding in future what they will do in the long run. The study is undertaken to know the problems of the local retailers conduct a survey through primary data collected from a sample of 50 retailers in Jaipur City. For data analysis one sample t-test is applied through SPSS software. The main findings of the study are there is a decrease in sales, a decrease in profit because of online shopping. Most of the customers come to visit the store for window shopping purposes, and they buy the same product through online because of more attractive offers available online this is an alarming situation for the local retailers. Thus, retailers have to cope up with this situation by changing their traditional policies at this time. Retailers need to change their selling policy like to provide value added services, fast and quick home delivery in comparison to online shopping.
Source: Figshare
Author: Agrawal, Happy
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7155195607