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A First Draft of Service Design’s Future : An invitation to challenge AI’s opening move

Year: 2026

Type: article

Abstract: What happens when service design looks at its own future with less attachment to its methods, titles and familiar stories? This article uses Touchpoint for the opening move in an AI-first co-creation process: let AI go first, publish the first analysis as a deliberately imperfect ‘shitty first draft’ and then invite you, the SDN community, to challenge, correct and extend it.

Source: Touchpoint

DOI: 10.30819/touchpoint.17-2.17

Authors: Markus Edgar Hormess, Bas Raijmakers

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7165136152

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