Work

Fashion Branding in the Metaverse: A Systematic Review of Metaverse Marketing Strategies and their Impact on Brand Equity and Brand Experience

Year: 2026

Type: review

Study design: Systematic Review

Source: Studies in systems, decision and control

DOI: 10.1007/978-3-032-21225-2_54

Authors: Yasmina Zaki, Meng-Shan Wu, Allam Hamdan, Jeremy Thomas

Institutions: University College of Bahrain, Brunel University of London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7167079366

FWCI:

Cites: 56

Cited by:

Related to: 10