Work

A Comparative Study of AI-Generated and Human-Generated Advertising Content Preferences in Consumer Purchase Decisions: Evidence from Bangladeshi Private University Students

Year: 2026

Type: article

Source: Journal of One Initiative Research & Development

DOI: 10.65626/joird.v5i1a1

Authors: Md. Asmaul Hossain, Zulfiqar Hasan

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7202035880

FWCI:

Cites:

Cited by:

Related to: 10