Work

The Authenticity Paradox: A Study on How Audiences Perceive Authenticity and Trust in AI Marketing Content

Year: 2026

Type: book-chapter

Source: Advances in computational intelligence and robotics book series

DOI: 10.4018/979-8-3373-8084-1.ch015

Authors: H. P. Vishnu Priya, K. Jayashree

Institution: Dayananda Sagar College of Engineering

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7202390800

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Cites: 9

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Related to: 10