Work

The Contribution of Brand Imagery to Sustainable Innovation

Year: 2026

Type: book-chapter

Source: Springer series in design and innovation

DOI: 10.1007/978-3-032-33282-0_15

Authors: Manuela Lorenzon Gastal, Fernando Oliveira, Daniel Raposo

Institutions: Instituto de Artes Visuais, Design e Marketing, Unidade de Investigação em Design e Comunicação, Universidade Europeia

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7202399062

FWCI:

Cites: 13

Cited by:

Related to: 10