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Artificial Intelligence in Advertising: A Scientometric and Thematic Synthesis of Four Paradoxes

Year: 2026

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2026.2710678

Authors: Gülten Adalı, Fatma Yardibi, Ömür Talay

Institution: Akdeniz University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203662610

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Cites: 80

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Related to: 10