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Unsupervised Customer Segmentation Using Clustering and Deep Representation Learning for Personalized Marketing

Year: 2026

Type: conference-paper

Source: Lecture notes in networks and systems

DOI: 10.1007/978-3-032-35173-9_1

Authors: Susmi Biswas, Kuldeep Singh Sidhu, Jayeeta Majumder, Krishan Kumar Garg, Sourav Gangopadhyay, Jagendra Singh

Institutions: Maulana Abul Kalam Azad University of Technology, West Bengal, Bennett University, Brainware University, Lingaya's Vidyapeeth

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203663399

FWCI:

Cites: 20

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Related to: 10