Transformasi Ritel Tradisional Berbasis Program Sampoerna Retail Community: Strategi Tiga Pilar dalam Membangun Daya Saing dan Meningkatkan Pendapatan
Year: 2026
Type: article
Abstract: The expansion of modern retail and the acceleration of digitalization have increased the need for traditional retailers to transform to maintain a sustainable competitive advantage. However, studies that integrate physical, digital, and community dimensions in partnership-based retail transformation remain limited. This study aims to analyse the implementation of the Sampoerna Retail Community (SRC) program (physical, digital, and community) and its contribution to competitive advantage and income enhancement at SRC Dara Cell, Bungo Regency. This study employed a descriptive qualitative case study approach. Data were collected through in-depth interviews with seven informants, participatory observation, and documentation, and were analysed using the Miles and Huberman interactive model. The findings indicate that the synergy of the three SRC pillars encourages more adaptive retail governance through enhanced shopping experience, operational efficiency, and collaboration among business actors. The physical pillar was implemented through visual standardization and planogram application, the digital pillar by AYO Kasir and AYO SRC to improve supply chain and operational efficiency, and the community pillar through the Bungo Jambi Bersama (BMB) Association to strengthen business collaboration. The implementation also contributed to increased income through inventory optimization, operational cost efficiency, and higher transaction frequency. This study contributes theoretically by proposing an integrative framework for partnership-based traditional retail through the synergy of physical, digital, and community strategies to strengthen competitive advantage and improve business performance.
Source: Manajemen Kreatif Jurnal
Institution: Universitas Muara Bungo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7203784467