Work

Enhancing Customer Journey Insights With Deep Learning in Marketing Intelligence

Year: 2026

Type: book-chapter

Source: Advances in computational intelligence and robotics book series

DOI: 10.4018/979-8-3373-0553-0.ch016

Authors: Charu Bisaria, B. Maheswari, Srijib Shankar Jha, Archana B. Sakure-Ubhe, Subin Thomas, Vikas Singh

Institutions: Amity University, Velammal Educational Trust, Marwadi University, Bharati Vidyapeeth (Deemed to be University), Galgotias University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203832003

FWCI:

Cites: 16

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Related to: 10